Neues zum Jahresstart 2026
Spielwarenmesse
2. Messetag
Am zweiten Messetag besuchte der Mediaberater Christian Keller, den BULLYLAND®-Messestand. Marketing-Managerin Sophia Eberl und Vertriebsleiter Bernd Lukoschek stellten Herrn Keller den kleinen Eisbär BÄRnie vor, welcher als wichtiger Botschafter für Kinder gilt, in dem er die Werte der Rodel-Tobis weitergibt.
Von Neuheiten bis Olympiasieger
Neues bei BULLYLAND®
Bei BULLYLAND® bereichern 2026 neue, spannende und bekannte Marken das Portfolio.
Darüber hinaus begleitet der Eisbär Bärnie die beiden Olympiasieger auf ihren Abenteuern. Er soll Mut, Willenskraft und Vertrauen in die Kinderzimmer bringen.
Neues Jahr – neue Lizenzen bei BULLYLAND®
BULLYLAND® fertigt seit über 50 Jahren liebevoll gestaltete und handbemalte Spielfiguren.
Das Unternehmen legt einen starken Fokus auf Lizenzen. Namhafte Marken wie Marvel, DC, Sandmännchen, Disney und viele mehr sind Bestandteil des Portfolios – einige davon schon seit Jahrzehnten.
Trade fair news
Visit us at the toy fair in Nuremberg
27 - 31 January 2026
Hall 6, Stand A-14
Truna
The trade show in Chiemgau
The two Olympic champions visited the BULLYLAND® stand at the regional trade fair on Friday, 3 October 2025.
There, the Rodeltobis painted „BÄRnie's“ together with many children, and there were no limits to their creativity.
The day was an absolute highlight for young and old with lots of fun and imaginative colouring.
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Tobias Wendl & Tobias Arlt as brand ambassadors for BULLYLAND®
The six-time Olympic luge champions
The Rodeltobis stand for values that extend far beyond the ice track: Willpower that masters even winding roads, real stamina, trust, courage, team spirit and passion for what you love.
Together they bring this attitude into the world of our figures - as inspiration for young and old.
The little polar bear Bärnie
BÄRnie is enthusiastic about the two Tobis and supports them as a young ambassador.
It brings their values to children in a playful way and is involved in the next highlights - such as the Olympic Games in Cortina in February 2026 and the international World Cups. - with him. Many more adventures are already waiting for him.
Latest news
Pumuckl x BULLYLAND® (KIDDINX)
New licence partnership
KIDDINX and BULLYLAND® have signed a licence agreement for new Pumuckl figures.
This marks the return of the small, red-curled leprechaun to the world of high-quality toy figures: the new models will be available in stores from summer 2026.
Grand Prix of Europe x BULLYLAND®
First worldwide licence partnership
The official figures for the major animated film will be available in stores from July 2025. Together with Mack Magic and Warner Bros. Entertainment, four detailed characters will be released - ready for their international cinema and distribution sprint.
In focus: The new licence era at BULLYLAND®
With Peter Hollo (Toys & Games Report)
In a personal interview, Managing Director Thomas Eberl and his daughter Sophia report on how the family business is sharpening its focus - with a particular focus on the traditional Disney licence, which has been in existence for over 40 years.
