The Brand - Bullyland

Discover more about our PROMISE, MISSION, VISION, VALUES & about our company history

Our Values

Bullyworld responsibly focuses on quality, fair production, high-quality basic materials and no questionable ingredients in its production.

hand-painted

made with love

make happy

play child friendly

PVC-free

detailed

film-faithful characters

Unsere Mission

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Bullyland - Unlimited by your Fantasy

Experience imaginative adventures with over 400 detailed figures from the animal world, prehistoric times or magical mythical creatures.
Tell your own stories with the heroes from Walt Disney and popular children’s books.

Bullyland

There is nothing kids like more than to play. Their thirst for discovery makes them true storytellers. With the help of their creative play instinct, they go through different developmental phases, learn more about togetherness, their strengths and their abilities.

Your imagination writes the most beautiful stories: Go on safari with lions, dance with princesses in the castle or tame dragons with fairy dust. BULLYLAND offers limitless variety for endless play & collecting fun!

... Unlimited by your Fantasy

Brand promise

Playfully through every day! Researchers estimate that children have played for about 15,000 hours by the time they are six years old. This means that children of this age play around 7 hours every day!
BULLYLAND is proud to accompany children in this phase of development and to promote creativity.

The diversity of our figures does not only play a big role for us. The endless possibilities offered by our more than 400 figures make every fantasy come true: From farms to mythical creatures to prehistoric worlds. Children’s heroes from books, TV and cinema are also part of our figurine family.

All BULLYLAND figures are developed at the German location. We rely on high-quality basic materials and fair manufacturing conditions.
The continuously high quality standard is a matter close to BULLYLAND’s heart and is reflected in the countless “Spiel-gut Siegel” awards.

Milestones

The original figures have been designed and developed with great attention to detail in Germany since 1973.

1973

First trademark registration

1976

Start of the cooperation with Disney

1999

First international distribution

2016

40 years of Disney partnership

2019

Founding of Bullyworld GmbH

2020

New company headquarters in Nußdorf near Traunstein

2021

First webshop

Distribution

We bundle our entire competence at the company headquarters, i.e. we deliver everything from creation to technology to distribution from a single source

In this way, despite the global orientation of our company, we guarantee that we can react flexibly and quickly to the wishes of our customers and those of the markets.

Through our extensive distribution network, our BULLYLAND products can be found throughout Europe.

Design

From conceptual design to the finished product
-
everything from one source

Production

BULLYLAND is aware of its great responsibility. To ensure fair production conditions, certified audits are carried out at all our production sites at regular intervals.

All BULLYLAND figures are lovingly painted by hand. Our quality management ensures that our strict specifications are adhered to in all factories.

Bullyland - "spiel gut" Award

Our Bullyland figures have been awarded the "spiel gut" seal, which meets the criteria of an expert appraisal and has passed the practical test with children.
Good toys support kids development by stimulating their imagination, not disappointing expectations and providing them with diverse and continuous play opportunities.
The spiel gut seal is awarded to toys that meet the criteria of a peer review and have passed the practical test with children.

Unsere Vision

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Bullyland ® - Company Presentation 2023

Here you can quickly and easily view the new Bullyland company presentation online or download it.